NEW BALANCE : SONIC RELEASE PARTY
By Mykal • May 11th, 2010 • Category: BLOG, DESIGN, FEATURESIf you’re going to be in L.A. this Thursday you duunnnn juannna miss this one! New Balance is hosting a very special engagement at the one and only Fred Segal LA in honor of their new Sonic Welded 574 for men and the Sonic 410 for women.
Used for technical clothing, tents and industrial fabrics, sonic welding is an environmentally friendly alternate to sewing or gluing. The process of heat and pressure application to the seams of pattern pieces fuses the shoe together cutting out waste and crafting the sonic welded shoe to be airtight and watertight. The Sonic 574 and 410 take the iconic classics into a futuristic and modern realm with the new application of sonic welding.
New Balance is proud to be the first brand to utilize this sonic technology on athletic footwear.
Mens
There will be a special wall build out inspired by the collection, DJ, cocktails, and appetizers.
Fred Segal Santa Monica
500 Broadway
Santa Monica, CA
(310) 393-4477
May 13, 2010
7pm-10pm
RSVP: Cara@RedLightPR.com
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